If you didn’t know already, 33 William Street, Paddington is home to Bailey Nelson’s very first (and arguably most iconic) boutique. Opening in 2012 shortly after our early success at the Bondi Markets, it features a unique storefront, taking the form of a traditional Australian terrace house.
The boutique is well-known for its customer service and comes with some of our most passionate and genuine team members - Optometrist Emily, Store Manager Paige, Assistant Manager Aiyana and Stylist Dom. “We are a community at Paddington and we really enjoy making friends with our local customers and neighbouring businesses,” Paige recently let us know. Whilst Emily found the most pleasing part was “Customers and patients of all backgrounds come to see us specifically for the intimate customer experience and professional Optometry service”.
The store is perfect for those that want to experience an original Bailey Nelson store and in particular for those that would prefer to avoid the busier shopping centres of the CBD or Bondi Junction. To get a slice of BN history, our team look forward to seeing you at the store soon (make sure you drop by Alimentari for lunch or an espresso afterwards).